Marketing Collateral

To be effective it must contain the following:

-	A good visual representation of the product or service. If the collateral is a direct mailer, make sure it quickly catches the recipients eye.
-	A story or message that is easy to grasp. Use small bites of copy that are easily digestible.
-	A list of reasons or benefits to convince the prospect to purchase.
-	Contact Information - make it easy to respond with a BRC, URL, or toll free number that stands out.
-	Technical information or other useful information that the prospect might want to reference.
-	Consistency with prior collateral to build upon brand recognition.
-	Unique brand identity that stands out from the competition.