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Marketing Collateral

To be effective it must contain the following:

- A good visual representation of the product or service. If the collateral is a direct mailer, make sure it quickly catches the recipients eye.
- A story or message that is easy to grasp. Use small bites of copy that are easily digestible.
- A list of reasons or benefits to convince the prospect to purchase.
- Contact Information - make it easy to respond with a BRC, URL, or toll free number that stands out.
- Technical information or other useful information that the prospect might want to reference.
- Consistency with prior collateral to build upon brand recognition.
- Unique brand identity that stands out from the competition.