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Packaging & Promotion

Simple Rules:

- Packaging defines the identity and personality of your product. It should be visually appealing, convey its message, and communicate its benefits, to your customer within seconds.
- Know your competition and do an survey of how your product packaging compares.
- Avoid the urge to tell your whole story. A busy design will blend into the hundreds of products surrounding it.
- Understand the environment where your packaging or promotion will be displayed. In a visually cluttered environment, like retail store shelves - keep it simple.
- Attempt to reflect your products attributes and uniqueness in its package design. Your company and/or product logo should harmonize with the design.
- Know your target audience and effectively communicate your product message to them quickly. Most retail purchases are impulse driven so packaging that is attactive and concise can induce purchase.