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Tradeshow Exhibition

An Integrated Marketing Communications (IMC) approach works best:

- Most tradeshow attendees arrive at a show with an agenda - so it is critical that a company finds a way to reach their prospects before they get to the show.
- An integrated marketing approach, incorporating direct mail, sales promotions, advertising (online and print), and special events, will attract the largest draw.
- Identify and prioritize your marketing strategy and which efforts will most likely be effective in reaching your audience.
- Be creative and give your prospects a reason to visit your booth.
- Emphasize your marketing message in your booth display using graphics, handouts, live presentations, and contests. Make the message easy for attendees to grasp.
- And the critical last step - follow up after the show with all visitors.

See more about tradeshow design