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Most tradeshow attendees arrive at a show with an agenda - so it is critical that a company finds a way to reach their prospects before
they get to the show.
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An integrated marketing approach, incorporating direct mail, sales promotions, advertising (online and print), and special events, will
attract the largest draw.
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Identify and prioritize your marketing strategy and which efforts will most likely be effective in reaching your audience.
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Be creative and give your prospects a reason to visit your booth.
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Emphasize your marketing message in your booth display using graphics, handouts, live presentations, and contests. Make the message easy for
attendees to grasp.
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And the critical last step - follow up after the show with all visitors.
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