Tradeshow Exhibition

When deciding on graphics (Do's and Don'ts)

Do:	-	Choose the largest graphics possible.
	-	Use the graphic on as much media as possible to put it to its best use, including brochures, preshow mailers, even a web site.
	-	Make sure the best quality is used for graphics chosen.
	-	Choose colors that work with the booth, along with the message.
	-	Make the graphics message easy for attendees to grasp.
	-	Keep abreast of what the competition is doing. Using the same color and style aren't acceptable.
Don't:	-	Blow up print ads meant for 8" x 11" pages.
	-	Clutter the graphics with too much copy.
	-	Go overboard with the artistic aspect of the booth while sacrificing the message.
	-	Use digital graphics files from your corporate web site they will not work for large format reproduction.