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How you can improve your website:

- Your prospective customers don't have time to figure out your website, so make it easy to navigate and understand. Provide brief overviews with drill-down links to more complete information.
- For your website to be an effective marketing tool, it must be designed with the needs of your customers and prospects in mind. Don't bury the content - let people get to the goodies quickly.
- First impressions count so make your splash screen quick and inviting.
- Make your web graphics files small so that they download quickly.
- If you design it, will they come? Not necessarily, so get your website listed with the major search engines, get registered in industry directories, and get linked to complementary websites and partner sites.
- Start an email campaign, use direct mail and networking to drive traffic to your website.